Mumbai, Jan. 8 -- South Korean cult makeup brand Hince has entered the Indian market through Reliance Retail's beauty platform Tira. The brand is now available only on Tira, both online and at select stores.

Hince is known for its simple and modern makeup style. The brand focuses on makeup that looks natural and easy to wear. Its products are made to enhance natural beauty rather than cover it.

According to a press release, the brand is rooted in the philosophy of "mood-narrative makeup," offering sensorial textures and refined shades designed for everyday self-expression.

Indian customers can explore Hince's "cult-favourite product range" on Tira, including the Raw Glow Dewy Ball, a multi-use balm that gives a soft glow to the skin, a...