Tokyo, July 9 -- Yamaha Motor is celebrating its 70th anniversary, and a new company logo has been introduced.

For motorbike giant Yamaha Motor, 2025 marks 70 years since its establishment. The new company logo was introduced by President Motofumi Shitara.

Motofumi Shitara, President of Yamaha Motor, said, "We celebrate our 70th anniversary after the establishment of the company. The new company logo symbolises the new start of Yamaha Motor. The logo includes tuning forks. It is an important symbol of Yamaha Motor. This logo combines three tuning forks for instrument adjustment. It means Yamaha's goal is to develop the world market utilising coordination of production, sales and technology".

Yamaha Motor was born from a music company. ...