Ahmedabad, Oct. 19 -- Community buying is proving to be a game-changer in Gujarat, giving consumers unprecedented bargaining power and unlocking massive savings across sectors.

In an interesting move, the Jain International Trade Organisation (JITO) recently demonstrated this by negotiating a staggering Rs 21.22 crore discount on the purchase of 186 luxury cars across India.

With car prices ranging from Rs 60 lakh to Rs 1.34 crore, members collectively saved big while dealers benefited from assured volumes and reduced marketing costs.

Speaking about the initiative, Amit Shah, convener of JITO J-Point said, "This initiative was started by JITO in February 2025, where we began negotiating with major brands like Audi, Mercedes, and BMW to...