Srinagar, Sept. 28 -- The Jammu and Kashmir Tourism Department celebrated World Tourism Day by hosting a variety of engaging programmes throughout the Valley to boost tourism.

The programmes, including a music festival in Pahalgam and Gulmarg, aimed at spreading a message of positivity and ensuring that the "barbaric" Pahalgam terror attack does not deter people from bringing back discussions about visiting the Union territory once more, according to Director Raja Yaqoob.

Yaqoob, on Saturday, told ANI, "...On World Tourism Day, we organised various programs across Kashmir... In Pahalgam, we organised a bicycle rally and a painting competition among school children. Apart from this, a huge musical festival was also organised in Pahalgam....