Mumbai (Maharashtra), Oct. 22 -- : A box of chocolates priced at Rs 4.3 approximately per kilogram, said to be the most expensive in the world, was unveiled here on Tuesday.
Fabelle Exquisite Chocolates, the indigenous luxury brand of ITC on Tuesday launched the limited edition collection of Fabelle Trinity - Truffles Extraordinaire listed in the Guinness World Records as the most expensive chocolate.
The product will be available on a made-to-order basis starting tomorrow.
"The goal is to let the world know that the best chocolate in the world is made and sold in India," said Anuj Rustagi, Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC Limited.
The COO said, "At ITC we are committed ...