New Delhi, July 3 -- In a latest development, the Ministry of Information and Broadcasting has proposed significant changes to the policy guidelines for Television Rating Agencies, originally issued in 2014.
According to an official release, the proposed draft, released on July 2, 2025, removes "some restrictive provisions for media houses to allow more players besides the current BARC to democratise and modernise the television audience measurement ecosystem in India."
The Ministry has also invited feedback from stakeholders and the general public within 30 days of the issuance of the draft. The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the TRP system reflects the d...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.