New Delhi, June 5 -- Indian businesses are at the forefront of generative AI adoption, successfully translating it into significant returns on investment (ROI), reveals the study by American Computer Software Company, Adobe titled, "Adobe 2025 AI and Digital Trends' India snapshot.

The study surveyed 345 executives and 841 consumers in India, revealed that executives are experiencing substantial benefits from generative AI. These benefits include a marked increase in the volume and speed of content ideation and production, and enhanced productivity and efficiency.

According to Prativa Mohapatra, Vice President and Managing Director, Adobe India, revealed that, "Indian businesses are setting the global pace for realising ROI on AI initia...