New Delhi, May 4 -- The screen entertainment market in the country is estimated to touch USD17 billion by 2029, driven by digital platforms and sustained by television and movies, according to a joint report by Media Partners Asia (MPA), IP House and Confederation of Indian Industry (CII).

As per the report, with online video will contribute USD 8.6 billion, making it the largest revenue segment by 2029, driven by affordable data, mobile penetration, and the rise of localised digital content.

Television, while slightly declining, remains a close second at USD 6.8 billion, underscoring its widespread reach and cultural inertia across Indian households. Movies are set to earn USD 1.9 billion, recovering steadily through hybrid release str...