New Delhi, Aug. 20 -- India's online retail sector is on track for an uptick in growth, rising from USD 75 billion in 2024 to USD 260 billion by 2030. According to a new FICCI-Deloitte report, this surge will double e-commerce's share in overall retail from 7 per cent to 14 per cent, reshaping the way Indians shop.

The transformation is being fuelled by rapid digital adoption, deeper internet penetration and the rising influence of younger consumers. Gen Z, known for its digital-first habits and evolving preferences, will account for 43 per cent of India's total consumption in 2025, commanding a direct spending power of USD 250 billion, the report said.

In fashion alone, Gen Z is expected to drive nearly half the demand, while also lead...