New Delhi, Dec. 19 -- As 2025 draws to a close, experts across India's nutrition and wellness ecosystem believe the industry is entering a decisive phase, where personalised solutions, cleaner labels and integrated health approaches will shape growth in 2026.

Setting the outlook for the coming year, Aman Puri, Founder of Steadfast Nutrition, said the sector is moving beyond one-size-fits-all supplementation. "Personalised nutrition, plant nutrition, and preference for Ayurvedic supplements will define India's nutraceutical industry in 2026,".

Industry leaders agree that the shift is being driven by changing consumer behaviour already visible in 2025.

According to Puri, sports and active nutrition is no longer limited to elite athletes....