New Delhi, Jan. 30 -- Kirana stores continue to occupy a central role in India's grocery ecosystem by staying closely aligned with the consumption behaviour of the country's largest consumer base, according to a report by RedSeer Strategy Consultants.

It noted "Kirana stores retain their central position in India's grocery economy by remaining closely attuned to the consumption patterns of the country's largest consumer segment."

The report titled "THE AOV TRAP - Why India's mass grocery still leans on Kiranas" highlights that grocery remains India's largest and most essential retail category, and that kiranas continue to anchor it by serving the high-frequency, low-AOV baskets that define everyday spending for low- to mid-income househ...