Rampur, July 30 -- In a landmark initiative for the horticulture sector, Adani Agri-Fresh has launched the country's first digital apple market platform in Bithal near Rampur, about 120 km from Shimla.

Designed to directly benefit apple growers across Himachal Pradesh, the project is currently being implemented as a pilot phase, but farmers are already expressing strong support for its transparency, convenience, and profitability.

Speaking to ANI, Mahinder Pal, an apple grower associated with Adani Agri since 2006, said that this digital market will benefit the small farmers.

"This new digital market is excellent. Today is the first day, and it already seems promising. Earlier, there used to be rejections in grading at Adani stores, bu...