New Delhi, March 27 -- Women direct sellers rise from 37 per cent to 44 per cent of the total direct selling force, according to a survey.

The Northern region leads with a nearly 30 per cent share in gross sales, followed by the East at 24.2 per cent. Wellness products top all segments, with cosmetics and personal care in second place. Maharashtra shares the highest with 13 per cent in gross sales among all states.

Marching ahead with sustained growth, India's direct selling industry has achieved an all-time high with a turnover of Rs 22,142 crores in FY 2023-24, marking a 4.4 per cent year-on-year (YOY) growth from Rs 21,282 crore in the previous fiscal year, according to an Annual Survey Report released by the Indian Direct Selling As...