New Delhi, May 2 -- India's rapidly growing creator landscape is poised to drive over USD 1 trillion annually by 2030, which currently influences an estimated USD 350 billion in consumer expenditure each year, according to a new report by the Boston Consulting Group (BCG) titled "From Content to Commerce: Mapping India's Creator Economy."

The report by BCG is set to be officially unveiled at the ongoing WAVES 2025 mega-event in Mumbai on May 3rd,2025.

India boasts a substantial base of 2 to 2.5 million active digital creators, defined as individuals with over 1,000 followers. Despite this impressive scale, the report points out that only a small fraction, between 8 per cent and 10 per cent, of these creators are currently monetising the...