New Delhi, Dec. 1 -- An integrated policy action framework is needed to transform India into a globally competitive creative economy hub by 2030, according to the CII's India's M&E Sector Report released at the 12th CII Big Picture Summit 2025 in Mumbai. The report says that it would drive the Media and Entertainment (M&E) sector towards a contribution of over USD 100 billion to the GDP and generate more than five million jobs.

The report notes that while the global M&E industry is projected to reach USD 3.5 trillion by 2029, growing at a compound annual rate of 3.7 per cent, India's sector is expected to expand at a much faster pace, 9.8 per cent annually, or 2.6 times the global average. Yet, despite this strong growth, India currently...