India, July 18 -- SMPL

New Delhi [India], July 18: India Love Story, the newest entrant in the digital entertainment space, has officially launched--ushering in a fresh wave of love, longing, and everyday emotion through bite-sized films made for and by the heart of Bharat. With India's non-metro audiences rapidly becoming the pulse of digital consumption, the platform is set to become the nation's go-to destination for culturally resonant, emotionally authentic romantic storytelling.

As short-form video continues its meteoric rise, India Love Story taps into a powerful shift: Over 547 million Indians now consume online video content, and a staggering 63-70% of short-form video engagement comes from Tier-2 towns and smaller cities. In t...