New Delhi, Oct. 31 -- Quality is taking center stage in India's agricultural export strategy, with the country becoming the first in the world to launch a web-based organic crop traceability system aimed at ensuring transparency, authenticity, and global confidence in Indian produce, Tarun Bajaj, Director, Agricultural and Processed Food Products Export Development Authority (APEDA) said on Friday.

"We've built a digital framework that tracks the journey of farm produce right from the soil to the shipment," said Bajaj, on the sidelines of the two-day Bharat International Rice Conference held in New Delhi.

The initiative, which began with grapes, has now expanded to include rice and peanuts and will gradually cover more crops and regions...