New Delhi, Jan. 31 -- : With the Guidelines for Uplinking and Downlinking of Television Channels in India, 2022 issued in November last year requiring private broadcasters to undertake public service broadcasting for 30 minutes every day, the Information and Broadcasting Ministry undertook extensive consultations with the private satellite TV channel broadcasters and their associations and based on their inputs issued an advisory on Monday.
Through the advisory, the Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for Public Service Broadcasting.
It has been clarified that the content need not be of 30 minutes at a stretch and could be spread over smaller time slots and requires t...