New Delhi, Sept. 13 -- Indian Cybercrime Coordination Centre (I4C), established by the Ministry of Home Affairs, and Amazon India are collaborating to launch #ScamSmartIndia, a nationwide initiative designed to safeguard consumers from the growing threat of online scams and fraud.

According to a joint statement from I4C and Amazon, this partnership aims to take scam literacy to the grassroots, making it accessible, relatable, and actionable by combining education, awareness, and technology-led prevention.

As part of the campaign, I4C and Amazon will jointly drive a series of initiatives at a national and regional level in the coming months.

These include engaging social media content that transforms complex fraud scenarios into easy-to...