Seoul, Jan. 7 -- Hyundai Motor Group is set to launch a testbed in the United States later this year to facilitate the mass production and commercialization of humanoid robots. The South Korean automotive conglomerate announced this roadmap during a media day at the Consumer Electronics Show (CES) 2026 in Las Vegas. The strategy focuses on the deployment of humanoid robots at manufacturing sites, specifically utilizing Atlas, a humanoid robot developed by its subsidiary Boston Dynamics Inc.

As per a report by Pulse, the English service of Maeil Business News Korea, the group has identified robotics as a core engine for future growth, integrating it into a broader shift toward artificial intelligence. According to Hyundai Motor Group Vice...