New Delhi, Dec. 31 -- The Government of India on Wednesday launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM) to bolster international market access for Indian exporters. According to a Ministry of Commerce & Industry press release, the program aims to improve buyer connectivity and enhance India's global presence through structured, outcome-oriented interventions.

This initiative, approved by the Union Cabinet on November 12, 2025, operates under the NIRYAT DISHA sub-scheme and specifically targets Micro, Small, and Medium Enterprises (MSMEs), first-time exporters, and priority sector firms.

The Export Promotion Mission is a collaborative effort involving the Department of Commerce, the Minis...