New Delhi, Dec. 23 -- The Government of India has launched a data-driven "NUDGE" campaign for the Assessment Year 2025-26 to encourage taxpayers to voluntarily review their deduction and exemption claims.

This initiative uses risk analytics to identify claims that appear potentially ineligible. According to a release from the Central Board of Direct Taxes, the campaign enables taxpayers to make voluntary corrections where required.

The outreach serves as an advisory and reflects a trust-first approach to tax administration. The government uses advanced data analytics and a risk management framework to find specific cases for the current assessment year.

These digital tools identify instances where taxpayers might have claimed ineligibl...