Gurugram, April 8 -- As the Global Indian-Pravasi Kabaddi League (GI-PKL) inches closer to its grand kick-off on April 18 in Gurugram, the League will run a one-day digital campaign at the iconic Times Square in New York on the opening day.

This historic move marks a major leap for Indian kabaddi, showcasing the sport's growing global appeal and the league's ambition to connect with audiences beyond borders. The Times Square spotlight will serve as a symbolic celebration of India's indigenous sport on one of the world's biggest digital stages, a release said.

Meanwhile, the kabaddi craze is already sweeping through the streets of India. The first-ever match of GI-PKL will see Tamil Lions take on Punjabi Tigers in the tournament opener....