India, March 24 -- SMPL

Dehradun (Uttarakhand) [India], March 24: Bhitoi proudly announces its official launch, bringing to life the rich traditions, artistry, and heartfelt connections of Uttarakhand. More than just a brand, Bhitoi is a tribute to the skilled hands and deep-rooted heritage of the region, where every stitch tells a story and every creation carries a legacy.

Bhitoi, which was established on the tenets of sustainability and slow fashion, collaborates closely with craftspeople that have been practicing their trade for many generations. The brand has beautiful hand-knitted clothing and hand-embroidered patterns that draw inspiration from nature and Uttarakhandi traditional arts. Bhitoi embraces a conscious approach to fashi...