New Delhi, May 12 -- The fast-moving consumer goods (FMCG) sector is expected to see a rebound in demand in the first half of financial year 2025-26, supported by a revival in rural markets, easing inflation, and favorable pricing strategies, according to a recent report by ShriRam Mutual Fund.

The report stated that while this anticipated recovery comes after a period of mixed performance, especially as companies look forward to improved consumption trends across both urban and rural areas.

It said, "FMCG is poised for a demand rebound in H1FY26, aided by rural recovery, softening inflation, and supportive pricing".

On the other hand, the consumer durable sector also maintains a positive outlook but with challenges, particularly for c...