Washington, Oct. 22 -- : Despite guidelines plastered on the walls and floors of grocery and retail stores encouraging customers to maintain six-feet of physical distance, many do not.
A recent study has identified two key messaging components, that is, negativity and anthropomorphism or attributing human characteristics to nonhuman objects, could improve the persuasiveness of those appeals and trigger compliance.
The research was conducted by the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management and was published in The Service Industries Journal.
Adjusting the messaging to stress the negative health outcomes associated with not following physical distancing guidelines, including the possibility of severe...