New Delhi, Aug. 19 -- EaseMyTrip, one of India's leading travel-tech platforms, today announced a strategic enhancement of its marketing capabilities with the aim of boosting customer retention and increasing lifetime value. As an important part of this initiative, the company is deepening its collaboration with the leading Customer Data and Engagement Platform (CDEP) - MoEngage, said a company release.

After successfully building a formidable brand and a loyal customer base of 30 million+ globally, this move marks a significant moment in EaseMyTrip's customer-centric journey. The company is now set to transition from broad-based digital communication to deeply personalized, one-to-one traveler engagement at scale.

"Our primary goal is ...