New Delhi, April 21 -- In an industry fueled by foreign Venture Capital money and aggressive ad spending, EaseMyTrip's journey reads differently. It never chased vanity metrics. It never raised external funds. And it never lost touch with the Indian consumer.

It began with no fancy office, no celebrity campaigns, and no foreign capital. Just three brothers from Delhi, a handful of loyal users, and a belief that travel should not be complicated, expensive, or impersonal.

And from that small beginning, something extraordinary took flight.

Founded in 2008 by Nishant, Rikant and Prashant Pitti, EaseMyTrip started with a singular goal - to make booking travel easier for everyday Indians. What began as a B2B business for travel agents evolve...