Dubai, July 4 -- Dubai has officially claimed the title of the world's branded residence capital, redefining the global luxury real estate landscape where brand prestige, curated lifestyle, and long-term value increasingly outweigh traditional metrics like size and skyline views, the Gulf News reported.

Citing a new report by Betterhomes, Branded Residences: Dubai vs The World, The Gulf News added that the emirate's explosive growth in the branded residence segment, with more than 140 branded projects expected to be delivered by 2031, surpasses that of any other city globally.

This marks a 160 per cent increase in such developments over the past decade, the report added.

In 2024 alone, over 13,000 branded homes were sold in Dubai, gene...