Srinagar, July 7 -- Critically acclaimed director Imtiaz Ali celebrated his mother's 75th birthday in Jammu and Kashmir's Pahalgam on Sunday.

Taking to his Instagram handle, the 'Rockstar' director shared videos and photos of his mother's birthday celebration.

In the videos, Imtiaz's mother was seen cutting a cake and posing for photos at the popular tourist spots in Pahalgam.

"Gratitude and love as mom turns 75! in Pahalgam, Kashmir," wrote Imtiaz Ali.

The fans applauded Imtiaz's decision to promote Pahalgam by celebrating his mother's birthday in Kashmir after the terror attack earlier this year.

An Instagram user thanked the filmmaker for promoting Pahalgam.

He wrote, "As a proud Kashmiri, I sincerely thank you for promoting Paha...