New Delhi, March 17 -- Operating margins of television (TV) broadcasters are poised to rise 300 basis points to 15 per cent by 2026-27 with increasing digital offerings beaming up economies of scale, according to Crisil.

Rating agency Crisil has analysed TV broadcasters, accounting for 90% of the industry revenue.

According to the rating agency, while this rise in operating margins would nudge their profitability closer to the pre-COVID-19 pandemic levels, the business's continued success hinges on its ability to compete with other digital platforms amid shifting consumer preferences.

Their revenue was almost stagnant between fiscals 2021-22 and 2024-25 as consumers increasingly opted for digital content such as over-the-top (OTT) appl...