New Delhi, Aug. 4 -- India's advertising market logged a compound annual growth rate of 6-7 per cent over the past five fiscals and crossed the Rs 1 lakh crore mark last fiscal - 2024-25, according to Crisil Ratings.

According to the Crisil report, digital advertising emerged as the fastest-growing segment, accounting for 45-46 per cent of the total ad spend, up from 24 per cent in fiscal 2020.

In the current fiscal, the gap between traditional and digital media is expected to widen, with the latter likely to grow 9-11 per cent, while traditional media flatlines.

"This signals an ongoing transformation in how India has been consuming content," Crisil said.

In fiscal 2020, traditional media, such as television (TV) and print, held near...