New Delhi, March 28 -- Digital media overtook television to become the largest segment, contributing 32 per cent of media industry revenues in 2024, according to a report by FICCI & EY.

The report stated that for the first time, digital media has overtaken television to become the largest segment in India's Media and Entertainment (M&E) sector. The rapid growth of digital media continues, with projections indicating an 11.2 per cent compound annual growth rate (CAGR) between 2024 and 2027.

The report said "Digital media overtook television for the first time to become the largest segment".

In contrast, television, which once dominated the sector, is facing a decline. It registered negative growth of -0.6 per cent during the same period...