New Delhi, Feb. 17 -- Yoga guru and Patanjali Ayurved founder Swami Ramdev has moved the Delhi High Court seeking urgent protection of his personality and publicity rights, alleging large-scale misuse of his identity through artificial intelligence-generated content and unauthorised commercial exploitation across digital platforms.

The matter was taken up on Tuesday before Justice Jyoti Singh, who briefly heard submissions from Ramdev's side as well as counsel appearing for various social media intermediaries.

After a short hearing, the Court listed the case for further consideration tomorrow and directed both sides to file a detailed list identifying the specific online content that is being objected to.

Senior Advocate Rajiv Nayar re...