New Delhi, Feb. 5 -- The Delhi High Court on Thursday said it would pass orders in a civil suit filed by actor and businessman Vivek Oberoi seeking protection of his personality and publicity rights, amid allegations of widespread misuse of his identity across digital and commercial platforms.

The matter came up for hearing before Justice Tushar Rao Gedela, who, after taking up the case, observed that the Court would pass orders in the matter.

Oberoi has approached the High Court alleging large-scale unauthorised exploitation of his name, image, voice and likeness through fake social media accounts, unauthorised merchandise and artificial intelligence-generated content, including deepfake imagery.

The suit has been filed against entiti...