New Delhi, April 22 -- Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee, stated that a deep understanding of consumer behaviour and strong data-driven artificial intelligence (AI) can aid the company's growth.

Speaking to ANI, Malhi said, "A deep understanding of consumer behaviour, as well as building a strong data science and AI team, can help us leverage our data better."

Highlighting the collaborative effort is needed to build a fair and safe ecosystem, he said, " Zupee as one of the leaders in this space has a responsibility of shaping it and building a fair and safe and as well as a responsible ecosystem, which means working with our federation, working with government in shaping the regulation in such a way...