India, Jan. 31 -- NewsVoir

Mumbai (Maharashtra) [India], January 31: Having ventured into the 'Built-In Kitchen Appliances' category, Crompton Greaves Consumer Electricals Ltd., a prominent player in the industry, has been featured in the India Edition of 'Essentials of Modern Marketing' by Philip Kotler and Tuhin Mukherjee. The inclusion of Crompton's success story is a recognition of the brand's noteworthy achievements and strategic marketing approach. Being featured as a case study in the book highlights the brand's innovative steps and contributions in shaping modern marketing practices in the Indian market.

Crompton believes in launching products based on clear consumer insights. The company undertook extensive research to identify...