Melbourne, July 30 -- Cricket Australia (CA) has been considering the next evolution of the Big Bash Leagues (BBL) over recent seasons to ensure their continued success and optimise growth opportunities, as per a release from CA.
As part of that work, the CA Board commissioned the Boston Consulting Group to consult with experts and stakeholders from across CA, Australian Cricket and around the world and provide recommendations for the next phase of the BBL and WBBL evolution.
BCG's report found there is significant existing commercial value in the Big Bash Leagues and the clubs, and strong potential for further growth.
This value is the result of 15 years of innovation by the Big Bash Leagues, Clubs and partners and strong strategic in...
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