New Delhi, Nov. 24 -- India's quick-service restaurant (QSR) chains witnessed another subdued quarter in Q2FY26 as value-seeking behaviour among consumers intensified, prompting companies to double down on promotions and low-priced offerings, according to a sector review by Nuvama Institutional Equities.

Muted discretionary spending, coupled with seasonal disruptions such as Shravan and Navratri, led to weaker same-store sales growth (SSSG) across most players, barring Jubilant FoodWorks, which continued its strong momentum with a 9.1 per cent increase. Restaurant Brands Asia (Burger King India) also posted a modest 2.8 per cent growth, while others reported negative SSSG.

The report noted that consumers "lapped up lower-priced offering...