New Delhi, Jan. 5 -- The Cellular Operators Association of India (COAI) has raised strong concerns over the manner in which recent technical tests on Direct-to-Mobile (D2M) broadcasting were conducted, stating that the exercise was non-inclusive, incomplete and inconsistent with the consultative framework envisaged by the government.

According to COAI, D2M broadcasting carries significant implications for spectrum management, telecom networks, device ecosystems and consumer safety. Given its potential impact, the Ministry of Information and Broadcasting (MIB), during a stakeholder meeting in September 2025, had directed that a comprehensive technical evaluation be undertaken with clearly defined Terms of Reference (ToR), participation of...