New Delhi, June 2 -- A large majority of Chief Marketing Officers (CMOs) are boosting investments in the field of Generative AI (GenAI), despite of an uncertain economic climate, according to a new survey from Boston Consulting Group (BCG).

According to the survey, 71 per cent of CMOs intend to allocate over USD 10 million annually to GenAI in the next three years, a rise from 57 per cent in the previous year.

It also revealed that that CMOs are becoming more optimistic about GenAI, with positive sentiment increasing from 74 per cent in 2023 to 83 per cent in 2025, while their concerns about the technology are diminishing.

"GenAI is rapidly becoming embedded in the marketing function," said Mark Abraham, a BCG managing director and glo...