New Delhi, Aug. 23 -- The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 3 lakh on VLCC Limited for publishing misleading advertisements regarding fat-loss and slimming treatments through the use of the US-FDA approved CoolSculpting procedure/machine, according to a release by the Press Information Bureau.

Earlier, CCPA had also levied a penalty of Rs 3 lakh on Kaya Limited for publishing misleading advertisements on CoolSculpting treatments. The company's advertisements claimed "Kaya's Non-Surgical Fat Reduction" and "Kaya brings you easy inch loss with CoolSculpting," and even depicted misleading before-and-after images suggesting major fat loss all over the body. These claims went beyond the actual US-FDA app...