Mumbai (Maharashtra), July 13 -- : BSE Ebix Insurance Broking, a joint venture of BSE and Ebix Fincorp Exchange, on Monday announced the beta launch of life insurance on its platform by enrolling Aditya Birla Sun Life Insurance and Bajaj Allianz Life Insurance.

With this launch, BSE Ebix now has the ability to handle insurance sales across the three key insurance verticals of life, health and auto insurance by using its omnichannel digital presence supplemented by the 'phygital' pan-India physical presence of BSE Ebix's thousands of point of sale persons.

The launch of life insurance products by BSE Ebix is a major development from the company's perspective since life insurance is traditionally one of the fastest-growing insurance segment...