Hyderabad, Dec. 26 -- In a significant step towards revitalising Telangana's handloom heritage and promoting eco-conscious consumption, BRS Working President KT Rama Rao on Friday formally launched Singidi Collective, a sustainable fashion brand dedicated to the preservation of indigenous craftsmanship and natural dye traditions, as per a press release by Bharath Rashtra Samithi.

Brs leader KTR launches Singidi Collective: a new paradigm in sustainable fashion and cultural preservation.

Speaking at the launch, the BRS leader lauded the initiative, stating, 'Telangana has always been a cradle of innovation in textiles, from Ikkat to Gollabama.' Singidi Collective represents the next evolution of this legacy, where our traditional wisdom ...