New Delhi, March 13 -- Bharatiya Janata Party (BJP) is ramping up its preparations for the upcoming Bihar Assembly elections by leveraging Bihar Day celebrations as a platform to connect with voters.

As part of this initiative, the party will organise a series of events aimed at fostering Bihari pride and cultural identity. Under the "Ek Bharat Shreshtha Bharat" and "Sneha Milan" programs, multiple activities will be held nationwide from March 22 to March 30 to mark Bihar Day.

Throughout the week-long celebrations, the BJP plans to engage with Bihari expatriates both within and beyond the state, hosting programs that honor their contributions, featuring cultural performances, and organizing community feasts.

The Sneha Milan initiative ...