New Delhi, Jan. 6 -- The expansion of Hallmark Unique Identification (HUID)-based gold and silver hallmarking by the Bureau of Indian Standards (BIS), with more than 20 lakh silver articles already hallmarked, is strengthening consumer confidence and reinforcing India's commitment to quality, Union Minister for Consumer Affairs Pralhad Joshi said on Tuesday.

"Quality is not a choice, it is a responsibility we owe to our citizens, industry and the market," Joshi said while addressing the 79th BIS Foundation Day celebrations event held in New Delhi.

HUID is a systematic procedure established by the Bureau of Indian Standards (BIS) to ensure the purity and authenticity of gold jewellery in India.

The statement from Minister Joshi came whe...