Bengaluru, Jan. 30 -- BharatPe on Friday announced the launch of 'Super Over', a new nationwide campaign featuring Indian cricketer Rohit Sharma, timed ahead of the ICC Men's T20 World Cup. The campaign draws a parallel between the intensity of cricket and the role of fast, reliable digital payments in everyday life.

According to the company, as part of the initiative, BharatPe has released a high-impact brand film that reflects India's deep emotional connection with cricket while spotlighting how UPI has become an integral part of daily transactions. The film brings together moments of match-day pressure and everyday payment needs, underscoring BharatPe UPI's focus on safety, reliability and consistent rewards.

'Super Over' is a month-...