Canberra, Aug. 4 -- The Australian Government will soon launch a new $130 million campaign aimed at encouraging international travellers to plan and book an Australian holiday.

First seen in a teaser campaign launched by Prime Minister Anthony Albanese during his recent visit to China, the second chapter of Tourism Australia's successful Come and Say G'day campaign will go live in China on August 7. The new advertising creative will progressively roll out in other key international markets before the end of the year.

In the new TV and online video advertisements, brand ambassador Ruby the Roo will be joined by talent well-known to audiences in the United States, United Kingdom, China, India, and Japan.

Australian wildlife conservationi...