India, Feb. 7 -- PNN

Mumbai (Maharashtra) [India], February 7: In a strategic move marking its debut in the dynamic sports industry, Aspect Group has announced its entry into the sports arena through the acquisition of an Indian Street Premier League (ISPL) team - Saif Ali Khan and Kareena Kapoor Khan's team Kolkata. This strategic initiative is driven by Aspect Sports, the newly established sports division of Aspect Group, underlining the commitment to diversification and innovation within emerging sectors.

ISPL epitomizes Aspect Group's tagline, "Bridging Traditions, Building Tomorrow," by transforming the traditional pastime of tennis ball cricket from India's streets into a structured, stadium-based competition. This evolution from ...