New Delhi, Aug. 25 -- India's fast-moving consumer goods (FMCG) industry is undergoing a major transformation, with online channels expected to account for 40 per cent of all FMCG consumption by 2030, according to a report by RUBIX.

The report highlighted that this change is being significantly driven by the rise of quick commerce, especially in urban areas.

It stated, "By 2030, 40 per cent of all FMCG consumption in India is expected to take place through online channels".

The report also mentioned that consumers are increasingly giving priority to convenience over cost, and this preference is reshaping the way they purchase daily essentials.

Currently, quick commerce platforms contribute nearly 35 per cent of FMCG companies' total e...